This year marks the third year will be held in Dover. For seven years the festival took place in Hollywood, but the executive director decided to move it out of the busy city to a Vermont mountain town.
In its third year here it's seeing more submissions and getting more support from the growing industry. The festival attracts all kinds of hopeful producers looking to get their big break, including independent web TV producers that show their work to representatives from HBO, CBS, Starz and Indiewire. The festival runs Sept. 24-27.
When executive director Phil Gilpin first pitched the festival organizers about the idea of moving the Hollywood event to Vermont, their response was: 鈥淲here鈥檚 Vermont?鈥�
Gilpin jokes that he explained to them the location was only three and half hours north of New York.
鈥淭hey just didn't believe that it was going to work, because the town only has one movie theater and the festival takes a minimum of three screens in order to operate, as we have to be showing so many shows simultaneously.鈥�
Hollywood comes to Dover
Gilpin says the solution was to build theaters in tents in Dover.
鈥淲e're sitting inside them you'd never know you were just sitting on a tennis court in the middle of Vermont somewhere,鈥� he says.
Even with the logistics and the infrastructure taken care of, Gilpin says raising the money hasn鈥檛 been easy. The first few years he financed the expense out of pocket.
鈥淲ith Hollywood you can't go small. I couldn't just do a one-screen festival and invite major networks to it.鈥�
Gilpin says submissions for the festival have increased in recent years.
鈥淓very artist that comes here has their own goal, whether what they want is to be able to find a financer or studio or a network,鈥� says Gilpin. 鈥淪o for example maybe a network likes a director from a show but they don't necessarily like the show itself 鈥� they may think the director would be great for another show.鈥�
The perks of Vermont
Gilpin says small-town Vermont has advantages over big city festivals. In places like Manhattan and Hollywood, the executives and artists get pulled in many directions, and are often booked with other meetings.
But in Dover, he says 鈥渆very artist, every network, every producer that's here, they know that when they're walking around town they're crossing paths with like-minded people. So it acts as not just a destination festival, but also as an industry retreat.鈥�
Gilpin says attendees end up making better relationships and forming better professional contacts from casual conversations around coffee shops.
Plus, he adds that the festival is purposely held in the fall to highlight one of Vermont's most beautiful times of the year. Gilpin says the festival is drawing a new young artistic crowd that otherwise wouldn鈥檛 come to Vermont.
鈥淪ome people have even decided to stay and purchase summer homes or condos or they come back to the area to ski in the winter, so it's been an excellent marketing tool for southern Vermont," he says.
Gilpin says the festival has put the town on the map among entertainment festivals. Dover was as a top festival for web television alongside big city festivals in London, New York, Vancouver, and Los Angeles.
ITVFest to launch new online network
Beyond the four-day event, Gilpin says he鈥檚 working on launching a new ITVFest network online. He says it would showcase the work of high quality independent web television creators who are creating content 鈥渢hat it rivals anything that you see on TV currently.鈥�
鈥淭hey just haven't reached your cable box yet and they're sitting in this independent world. It is sometimes difficult to find online because there are so many thousands of individual projects out there,鈥� says Gilpin.
The four-day ITVFest runs Sept. 24-27, and is open to the public. A costs $49 and gives the ticket holder access to all the screenings that day.
